创意概念是指对某事物（尤指品牌或产品）长期之创意方向，或某个阶段之创意表达的一个清晰界定。
品牌创意概念（Branding Idea）就是从品牌整体角度出发癿创意表现方式，它被要求在品牌癿殏个 产品戒殏项服务癿广告中得以体现，从而通过重复，集合不旪间累积强...
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由创作组长负责会议控制，会议需形成创意概念；
The creative team leader controls the meeting process, and creative concepts are supposed to be formed in the meeting.
然后，设计小组开始进行创意开发，找出创意概念。
Then, the design team to begin creative development, to find creative concept .
从小组讨论中体现出创意概念形成并实现的过程，需要参与者的专注投入。
Group discussions offer the reflective process through which ideas are Shared and developed. Participants do need to be committed.
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