所以，比起单单开通一个博客，或者赚取订阅用户，以期望他们来买你摆在那的东西来说，你实际上可以先问让人们需要什么，然后再相应地放上这些东西。
So rather than just creating a list or gaining subscribers and then hoping they want something when you create it, you can actually ask them for what they want and then create it.
注意在INS V2.0中必须先更新订阅，然后再保存。
Notice that in INS V2.0, you must update and then save the subscription.
但我们会受到竞争对手的制约，如果是经营订阅业务的新闻机构，则会受到读者的制约——一旦我们辜负了读者，他们就不会再付钱给我们了。
And we sometimes get them wrong. But we are checked by the power of our competitors and, for news organizations with a subscription business, by readers who stop paying us if we fail them.
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