该公司通过收取会员费、虚拟物品销售以及图书等产品内容的授权而获得收入。

The company gains revenue from subscription fees, sales of virtual items and licensing its content for products such as books.

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也许过去的几年媒体业最强大的趋势是媒体越来越依赖按内容收订阅费这种方式，甚至比顾客的老龄化还要强大。

And perhaps the strongest trend in media in the past few years-stronger even than ageing-is the growing reliance on subscription as a means of paying for content.

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如今，《金融时报》正在丰富它的内容付费策略：通过引入对精选文章的小额付费，作为订阅费模式的一种替代。

Now The Financial Times is adding to its paid-content strategy with a plan to accept micropayments for individual articles, as an alternative to a subscription.

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