给出营销的定义并讨论其核心概念。
其核心概念是“表述”。
给出营销的定义并讨论其核心概念。定义营销管理并比较五种不同的营销管理理念。
Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations.
At the core of it, is the concept of arete.
其核心,就是"德性"这个概念
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