竞争优势是与其他企业竞争能力比较而形成的对消费者的引力。
The competition advantage is the gravitation to the consumer that is formed with the competitive power of other enterprises relatively.
第三部分以动漫和网络游戏为代表，运用格雷马斯方阵及其他理论工具，并结合实际消费者调查和企业访谈，对消费行为进行分析。
In the third part, the paper uses animation and online games as the representative to analyze consumer behavior with the Graemes' Structuralism Lineup and the consumer survey.
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