在这个过程中，为了获得广泛的认同和多元的资金支持，公益事业也需要运用市场营销的理念和技术来推广自己的公益产品和服务。
In order to get more recognition and financial support, the public welfare undertakings should apply the concept of marketing and technology to promote their own public welfare products and services.
国外品牌已在企业社会责任战略的指导下，公益事业关联营销的实施已初具体系，运作模式已比较成熟。
Meanwile, under guide of corporate social responsibility strategy, operation of cause related marketing(CRM) is maturate after years of explore.
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