社会化媒体的运用，你可以说各个公司只是在利用网络以更好地推广品牌，奥运只是一个跳板。

With social media, you could say that brands are just using the Internet to find ever more ingenious ways to promote their brand - and that the Olympics is just a prop for that.

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多年来，加拿大著名啤酒商Molson Coors正在通过树立企业社会责任(CSR Corporate Social Responsibility)来提升其品牌形象——而且在那些主要公司中，Molson是为数不多的能够利用社会化媒体来这样做的公司之一。

Over the years, Molson Coors Canada has used CSR to advance its brand - and is one of the few major corporations to take advantage of social media in doing so.

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钟彬娴当时接到的任务是，打造一个全球化的雅芳品牌，三年后，她出色地完成了任务，成为公司CEO的热门人选，但最后却未能如愿。

Jung was assigned to create a global Avon brand and did that so impressively that she was considered for the top job three years later.

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