正如布德·伯利所论述的一样，“耐克是第一家象看待公司信条普通看待品牌的企业。”
As Bedbury explains, "Nike was the first company that looked at the brand as the principle of the company."
信用卡的发行人美信银行(现在的美国银行)因他的公司信条——“把自己当成顾客”而在1990年闻名于世。
Credit card issuer MBNA (now Bank of America) was known in the 1990s for its corporate mantra, "Think of yourself as the customer."
这些公司就是从我们这个信仰上赚了一大笔钱，他们的继续存在也依赖于我们继续坚持销售是复杂的信条。
These companies make a lot of money from our beliefs and their very existence relies on us continuing to hold the belief that selling is complicated.
应用推荐