公关目标是指组织通过策划和实施公关传播活动所追求和渴望达到的一种状态或目的，是公共关系全部活动的核心和公关工作努力的方向。整个公关实务工作的过程就可以理解为制定公关目标和实现目标的过程。
公关策划是为了达到预期的公关目标，在充分进行调查分析的基础上所进行的超前性筹谋和计划。
Public relation planning is the advance plotting and planning conducted based on thorough investigation and analysis in order to reach expected objectives of public relations.
游说公关作为公关活动的一部分，是通过游说者的宣传，从而改变形象，获得目标公众支持，以顺利实现自己的公关目标的活动。
Lobbying PR, as a part of public relations (PR), is a series activities which, through propaganda to improve image and gain public support, reach the PR goal.
而市场营销，公关部门和目标却是根据国家或区域建立的。
Marketing and PR departments and objectives are set up nationally or regionally.
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