狂飞猛涨的体重就像四处传播的传染病，而肥胖的病毒病因说，对于肥胖这一公共健康危机来讲，是个很有吸引力的解释。

The rapid spread of obesity is analogous to the spread of an infectious disease, and the viral etiology of obesity is appealing as an explanation to the public health crisis.

youdao

因此，必须正确运用媒体的传播原则、模式和机制，从而提高公众的危机意识和防范突发公共事件的能力。

So we must apply the principle, pattern and mechanism of spread of media, improve ability of handling crisis and keeping away sudden public occurrence.

youdao

本文从公共关系学和修辞学两种取向，针对国内外近年来的危机传播研究进行了综述。

From public relations and rhetorical approach, this paper reviews on crisis communication research in recent years.

youdao