公共关系策划原则，是公共关系策划活动规律的体现。
Planning principle of public relations reflects the regular patterns of planning activities of public relations.
作为一种创造性的事业，公共关系策划是整个公共关系活动的灵魂。
As a Creative undertaking, PRscheming is the soul of the PR work as a whole.
掌握并自觉遵循公共关系策划活动规律是确保公共关系策划成功的关键。
To master and abide by the planning activities of public relations is the key to guarantee the success of planning of public relations.
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