在全球拥有119家购物中心的澳大利亚西域集团(Westfield Group)已聘请荷耐尔•安德森公司寻求解决之道,以便重新赢回品牌和顾客。
Hornall Anderson has been hired by the Westfield Group, which owns 119 shopping centres around the world, to find a way to win back brands and customers.
据中国全球化中心(CCG)报道,许多中国企业走向国际的想法仍处于萌芽阶段,关注产品销售,而非整体的品牌培养。
For many Chinese businesses, going global is an embryonic idea, focused product sales instead of overall brand cultivation.
国际品牌馆直接引进数十家全球顶级灯饰品牌,在此设立中国唯一总部,成为世界品牌中心;
Dozens of global top lighting brands, which set up their only headquarters in China, are directly introduced into the international hall which is become the center of the world's brands.
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