在不到一个星期的时间里,耐克facebook主页的追随者增加了一倍,大家都想知道广告最终的结局是怎样的。
In less than a week, the number of Nike followers on Facebook doubled, driven by the desire to see the AD and pass it along.
耐克首席财务长兼副总裁布莱尔(Don Blair)接受采访说,耐克希望到2015年在华年销售额达到40亿美元,较当前大约翻一倍。
Nike hopes to roughly double China sales by 2015 to reach a target of $4 billion annually , said Don Blair, chief financial officer and vice president, in an interview.
比如,一双耐克运动鞋的价格可能是一双李宁牌同类产品价格的五倍之多。
A pair of Nike trainers, for example, could cost up to five times as much as a similar Li Ning product. (P42)
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