通过信件及反馈告诉零售商，他们的广告策略正在使他们业务流失。
Fight back Tell retailers, through letters and feedback, that their advertising strategies are losing them business.
由于电子邮件对传统信件的取代，互联网商行和邮件订购的公司有了更宽广的选择余地，而于此同时，皇家邮政的包裹业务却比以往更多了。
E-mails are consigning letters to history, and, though Royal Mail is delivering more parcels than before, online and mail-order firms have a widening choice of services to use.
一般来说，邮递业收入中超过80%来自公司企业的信件投递业务，而这些大主顾现在却不得不大幅减少自身的广告邮件预算并大量使用电子邮件以降低公司的运营成本。
Companies, which account for 80% or more of revenue from letters at postal firms, have slashed direct-mail advertising budgets and embraced substitution as a way to reduce costs.
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