乍看争议，好似「商品授权（merchandising licensing）的冲突，严格说来应该是「促销授权（promotion licensing）的侵入。
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开展星晖动漫促销授权 Promotion License
去年，Burger King的授权店指责公司的双芝士汉堡促销策略，认为制作汉堡的成本为1.1美元却要求卖1美元对他们太不公平。
Last year Burger King franchisees sued the company over its double-cheeseburger promotion, claiming it was unfair for them to be required to sell these for $1 when they cost $1.10 to make.
广告——特许经销商经常会付钱成立公共广告和促销基金。该基金可在特许经营权授权方的主导下用来推广品牌。
Advertising - Franchisees will often contribute to a common advertising and promotional fund. This fund will be used to promote the brand under the direction of the franchisor.
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