有几个因素可以促成网站吸引住访客，包括精彩的头条、有趣的内容和优质的设计等等。
Several factors contribute to how well a website attracts its readers. These factors include well-written headlines, interesting content and design quality.
闪烁的亮光、旋转的工具栏以及突然开始播放的视频，会让销售泡汤；而清晰、信息量足的内容则可以促成交易。
Flashing lights, spinning widgets, and videos that start unannounced don’t make the sale. Clear, informative content does.
之前我们接触了那些无法促成预订的内容：花哨、嘈杂、惹人反感的内容。
We touched earlier on content that doesn’t sell: flashy, loud, obnoxious content.
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