品牌大理想是品牌表达其社会抱负的一种方式，使品牌明确有力的表达出把世界上的事物变得更加美好的使命感。
The big ideaL is a way of articulating the brand's ambition as a mission to change something in 'the world' to somehow make things better.
似乎雅克布奇大部分时间都要对付排山倒海的文件，但几百页被全部或部分涂黑的文件使他的任务重点变得明确。
The document dump seemed to preempt Mr Iacobucci's review. But the hundreds of fully or partially blacked-out pages highlight the monumental task he faces.
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