本书最大的特色是把客户的品牌体验区分为“体验品牌”（experiencing the brand）与“体验品牌化”（branding the experience）,这也是企业创立客户体验品牌化（Branded Customer Experience）的两种方式。
基于16个网页-相关网页
这个广告在本周一以在线视频形式开始播放，捷蓝航空将之称作“数字化品牌体验”（digital brand experience），其网站域名已经表达了它的一切：experience.jetbule.com。
The campaign is scheduled to begin on Monday as a video-rich online effort — JetBlue is calling it a digital brand experience — whose Web address is meant to say it all: experience.jetblue.com.
核心理念：阳光自信的生活的体验化是我们品牌的宗旨。快乐的着装经典优雅的打扮，开心的享受是我们永无止境的追求。
Core concept: self-confidence sunshine of life experience is the purpose of our brand. Happy dressing classic elegant dress, we are happy to enjoy the endless pursuit.
在致星巴克员工的一份备忘录中，舒尔茨为“星巴克的体验走下坡路”和“品牌的商业化”惋惜。
In a memo to Starbucks employees, he lamented the "watering-down of the Starbucks experience" and "commoditization of our brand.
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