我国体育用品企业制造成本低，但交易成本高且在供应链竞争上处于劣势。
In China, sports goods enterprises have a low manufacturing cost yet a high trading cost, and are in an inferior position in supply chain competition.
第七章是以李宁(中国)体育用品有限公司为例进行的体育用品企业差异化战略的实证分析。
The seventh chapter is by Li Ning (China) the sporting goods Limited company the sporting goods enterprise variation strategy empirical analysis which carries on for the example.
论文重点探讨我国体育用品企业在品牌建设中存在的主要问题以及应该采取的对策建议两个方面。
This paper focuses on main problems of sporting goods brand enterprises in the brand construction, as well as the countermeasures that should be taken.
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