《体育市场营销》本书是在原《体育市场营销》(人民体育出版社,2004年)的基础上修改和完善的,结合近年来在政府工作的一些体会,尤其是作为第六届全国城市运动会资源开发部门的负责人,亲历了资源开发的全过程,对体育营销理论进行了一次全方位验证。
... Advanced Topics in Marketing 市场营销前沿主题 Sports Marketing 体育市场营销 Strategic Data-Driven Marketing 战略性数据驱动市场营销 ...
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通过从现代体育市场营销的角度,论述了品牌营销在体育市场经营运作中的重要作用。
From the viewpoint of modern market economy, the vital functions of brands marketing in sports market operating were discussed.
运用问卷调查法,且结合体育市场营销理论,对95全国足球甲a联赛上海赛区观众人数剧增的原因进行探析。
By questionaire and using sports marketing theories, the authors analyze the causes of rapid increase in audience number during Shanghai competitions of the 1995 National Football Leabue a.
在现代体育市场营销过程中,品牌营销是一个十分重要并应引起各经营实体和广大体育市场经营实践工作者重视的经营战略问题。
In modem sports marketing, brand marketing is a very important strategy problem that is worth the focus of every operating entity and practicing person in the wide sports market management.
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