体育全球营销（Sports Global Business）”这种营销手腕正在被越来越多的跨国企业所运用。曾经以业余体育为主导的近代奥运会变成了如今这种耗资数十亿美圆的赛事活动，中...
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在1993年离开QUAKER公司的时候，他已担任到了全球体育营销经理的职务。
He advanced through the company's ranks to the position of group manager of worldwide sports marketing before departing Quaker in 1993.
现在，奥运会被认为是世界上最受欢迎的体育赛事，有200多个国家参与，所以许多公司会把它作为一个全球性的营销工具。
For now, the Olympic Games are considered to be the world's most popular sports competition, with more than 200 nations participating, and so many companies use it as a global marketing tool.
集团已取得芬威体育与迈阿密热火队球员的体育营销公司LRMR营销和品牌交易的回报会看到他们成为他的全球独家代表。
Fenway sports Group have struck a deal with the Miami Heat player's sports marketing firm LRMR marketing and Branding which in return will see them become his exclusive worldwide representative.
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