论文摘要和关键词翻译_百度知道 关键词】：体育，体育传播，学校体育活动 [gap=826]Key words: sports, sports communication, school sports
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当前体育电视化的弊端_OK期刊网-论文发表指导|期刊真伪辨别 关键词：体育；体育电视化；体育传播 [gap=706]Key words: sports; of sports television; sports dissemination
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体育学刊 关 键 词：体育传播；网络视频；赛事直播；北京奥运会 [gap=1631]Key words: sports broadcasting；network video；live broadcasting of games；Beijing Olympic Games
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对电视体育传播问题进行了研究。
但以技术体育传播为主的大众体育传播，导致人们对体育作为文化的误读。
However, mass sports communication that bases mainly on technical sports communication has resulted in people's misunderstanding about sport as a culture.
研究对大众体育传播过程中传播者、讯息、媒介、受众及其反馈的诸要素逐个进行了理论分析；
This paper analyzes communicator, message, media, audience, feedback and other elements of the process of mass sports communication one by one.
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