... Low Preferential Price 低压优惠价格 Low-price appeal 低价诉求 low in price 低价 ; 低廉 ...
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对于低价产品而言，接受理性诉求方式的低卷入被试的购买意向显著高于接受情感诉求和接受混合诉求的低卷入被试。
Low involvement subject receiving rational mixed with emotional appeal show higher purchasing intent to products with high price than those receiving emotional appeal;
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