传统意义上的审计方法指的是账户基础审计方法，它的入手点是账户，路径是会计系统的核算程序。
Traditional audit methods means the ones based on account foundation. Its beginning point is accounts and its path is accounting procedure in accountancy system.
对于营销审计来说，传统的度量方法最大的缺点是忽略了营销的不确定性。
The biggest weakness in traditional measurement method is to neglect the marketings unknown.
尝试在营销审计中使用B - S - M模型法来审计单个管理期权，并通过实例与传统净现值方法相比较。
In this paper, we use B-S-M model method to audit a single managerial option in marketing audit.
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