随着中国饭店市场和旅游者的成熟,饭店企业间的竞争手段正在由产品质量、营销网络向企业形象竞争转移。
With the maturity of China's hotel market and tourists, the competition among hotel enterprises is being shifted from product quality, sales network to corporate image system.
建立了完全信息下企业间的绿色营销博弈模型,讨论了不同条件下博弈模型的不同解,并据此提出了取得模型帕累托解的措施。
This paper builds the green marketing game model among the enterprises with the complete information, discusses its different solution under the different condition, and$…
在国际性的营销范围内及企业间达成的所有合同中,合资或合作合同最容易引起困难和纠纷。
In an international marketing setting, of all the agreements that organizations can enter into, perhaps none has as much potential for causing difficulties and disputes as the joint-venture agreement.
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