因而，在复杂的营销渠道(marketing channels)过程中，如何辨认哪些顾客才是企业的关键顾客(key customer)，如何将有限的资源分配到合适的顾客身上，这就需要通过计算顾客终生价值(customer lifetime value，CLV)来挖掘出顾客在消费流程...
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对麦当劳几大量的这类型企业来说，继续进行技术改进是降低成本、提高销售和留住顾客的关键。
For McDonald \ \ \ \ \ \ \ 's - and the industry at large - continual technological improvements play a vital role in lowering costs, raising sales and retaining customers.
通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing.
顾客终生价值（CLV）模型有助于企业管理者识别营销渠道中的关键顾客，从而更有效地利用有限资源。
The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.
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