“现金为王”一直以来都被视为企业资金管理的中心理念。企业现金流量管理水平往往是决定企业存亡的关键所在。在面对日益激烈的市场竞争，企业面临的生存环境复杂多变，通过提升企业现金流的管理水平，才可以合理的控制营运风险，提升企业整体资金的利用效率，从而不断加快企业自身的发展。
研究新形势下企业现金管理与应用，有着重要的现实必要性。
In new situation the research of business enterprise cash management and application have got the important and realistic necessity.
加强企业现金管理，主要是加强日常经营活动中的现金收支管理和控制好现金持有规模。
To enhance corporate cash management are to enhance the daily operations of the cash income and expenditure management and control of a good size of cash holdings.
现金管理一直是学术界和实务界都十分关注的话题，但关于企业现金管理问题的研究却不足。
Cash management has always been academics and practitioners are very concerned about the topic, but on corporate cash management issues do not have enough research.
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