企业总体战略又称为经营战略，是指为实现企业总体目标，对企业未来发展方向作出的长期性和总体性战略。它是统筹各项分战略的全局性指导纲领，是企业最高管理层指导和控制企业的一切行为的最高行动纲领。
技术创新战略已成为企业总体战略的核心。
The strategy of technological innovation has become the core in enterprise's overall strategy.
薪酬体系是支持和实现企业总体战略目标的重要手段。
Salary and Reward System is the important way to support and realize general strategic target for the enter- prise.
以至物流战略越来越成为企业总体战略中不可分割的组成部分。
Logistics as well as the overall corporate strategy has increasingly become an integral strategic component.
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