企业对消费者,即Business to Consumer,简称B2C。B2C是企业对消费者的电子商务模式。这种形式的电子商务一般以网络零售业为主,主要借助于Internet开展在线销售活动。B2C模式是我国最早产生的电子商务模式。
这个行业是在B2C(企业对消费者)领域的领导型应用。
This industry is the leading application in the B2C (business-to-consumer) arena.
品牌是企业对消费者的承诺,最终赢得消费者对品牌的信任和忠诚。
A brand is a company's promise to the consumer and, in time, can gain their trust and loyalty.
伴随经济飞速发展,市场竞争的激烈,企业对消费者的了解和研究变得异常重要。
With the rapid development of economy and fierce competition, it becomes very important to know and study on the consumer.
In the second case, if both firms undercut each other, you end up with low prices, that's actually good for consumers but bad for firms.
在第二个案例中,如果两家企业互相削弱,最终会压低价格,这对消费者有利,但对企业不利
That's good for us the consumers, but bad for the firm, bad for industry profit.
这对消费者来说是有利的,但对企业和行业的利润是不利的
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