企业的客户关系管理,也叫做CRM(Customer Relationship Management),这个概念最初由Gartner Group提出来,而在最近开始在企业电子商务中流行。客户关系管理软件,是一种以"客户关系一对一理论"为基础,旨在改善企业与客户之间关系的新型管理机制。
经证明该体系结构能有效地应用于当前陶瓷企业客户关系管理。
Classics are testified that this System structure can successfully apply to the current ceramic customer relationship management.
也正是基于此想法,本文试图从理论和实践相结合的角度对IT企业客户关系管理进行研究。
Based on this spot, the research of the IT enterprise customer relation management appears extremely essential.
向顾客学习,从客户那里得到更有价值的知识——隐性客户知识,成为企业客户关系管理的新趋势。
Learning from customer, acquiring more valuable knowledge - "Tacit customer knowledge" from customer has become the new tendency of CRM.
应用推荐