企业公共关系,是指企业在运营过程中,有意识、有计划地与社会公众进行信息双向交流及行为互动的过程,以增进社会公众的理解、信任和支持,达到企业与社会协调发展的目的。
企业公共关系(Corporate Public Relations),简称企业公关,英语简称为CPR。是指企业在生产和商业行为中所需要面对和处理的公共关系。
基于78个网页-相关网页
企业公共关系管理 Public Relations Mgtm
企业传讯及公共关系 Corporate Communications and Public Relations
企业外部会计公共关系 Enterprise exterior accountant public relation
企业外部公共关系 external public relations
企业传播与公共关系 Corporate Communications & Public Relations
第二部分,论述了企业公共关系与新经济的联系。
In part two, it mainly deals with the relationships between new economy and corporate Public relations.
①认识到只做好外部的公关活动并非是成功的企业公共关系,公关活动只是公共关系的一部分。
The enterprise should realize that the execution of external PR activities alone does not constitute successful corporate public relations, but rather, it is just a part of the latter.
企业公共关系管理既是企业管理中的重要组成部分,又是一项实用性和可操作性极强的研究课题。
Enterprise Public Relations Management is a very important part of the constitution for enterprise administration, as well as a very practical and operative subject of research.
应用推荐