用实证论证了整合营销传播理论的实践应用价值，为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
This IMC had testified the real value of IMC in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises.
本文以玫琳凯公司的企业仪式为样本，从组织传播的角度探讨了玫琳凯企业仪式的特征和效力。
We use Mary Kay corporate ceremony as a sample in this thesis to analyze the characteristics and effectiveness of Mary Kay corporate ceremony.
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