在旅行社中引入顾客价值这一理念，能够有效建立起旅行社顾客价值营销战略体系。
This article goal is introduces customer value this idea in the travel agency, establishes the travel agency customer value marketing strategy system.
战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
Strategic marketing is built around the core concepts of customer centricism and customer value.
体验经济中的领先者必定是那些率先实施体验营销战略，并为顾客提供最有价值体验的企业。
The leading ones in the experience economy must be the enterprises which take the lead in adopting experiential marketing strategies and offer most valuable experience to consumers.
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