客户关系管理(CRM)是以客户为中心,旨在改善企业与客户关系的新型营销管理模式,品牌价值被作为客户关系管理的最高目标。
Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
传统的案例教学模式在价值目标、教学功能以及具体操作中存在诸多的不足。
The modern case teaching mode should focus on correcting the traditional value target, perfecting the teaching functions and making it more scientifically operative.
传统的案例教学模式在价值目标、教学功能以及具体操作中存在诸多的不足。
However, there are some deficiency in the traditional case teaching methods, such as value target, teaching functions and the concrete operation.
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