客户关系管理是一种倡导企业以客户为中心的管理思想和方法，是一个获取、保持和增加可获得客户的过程。

Customer Relationship management is to promote a customer-centric enterprise management ideas and methods, which is an acquisition to maintain and increase customers.

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随着管理精细化和以客户为中心的管理理念深入到企业管理中，对产品和服务的质量管理成为一个目前的管理热点问题。

With the concept of fine management and customer-centric into the enterprise management, Quality management of Product and Service becomes a hot issue in the management fields.

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客户关系管理是一个专门管理企业前台的软件，其概念的基本思想是“以客户为中心”。

The CRM (customer Relationship Management) is an application system for managing customer, and the main conception is to view customer as center.

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