为了将人们与信息连接起来，你必须首先使自己融入广泛而多样的实践领域，掌握相应的技能。
In order to connect people to information, you have to be connected yourself to a wide variety of skills and practice areas.
如果市场如同《市场就是谈话》的作者所说就是一些对话的话，那么新闻事业-人们掌握他们自己的生活所必须的信息-就将更多地成为这些对话的一部分。
If markets are conversations, as the Cluetrain Manifesto authors have noted, then journalism-the information people need to manage their lives-will increasingly be part of those conversations.
它指出人们必须将接受到的新信息与自身已掌握的图式结合起来，才能理解新信息。
The theory holds that people must correlate the new information they receive with their schemata so as to evoke understanding of the imported information.
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