由于价值世界本质上是一种语言世界，因而价值发现与差异性原则之间具有强势的人为约定性，它们是在主体的自主论述中被建构起来的。
Since the value-world is a language world essentially, the discovery of value has a strong man-made arrangement between the discovery of value and the principle of discrepancy.
它将文化和社会的建构自然化，同时通过对自然的表现阐释人为的关系。
Such images naturalize social and cultural constructions, and at the same time, may serve to interpret the relationships of the human realm.
本文探讨了在建构书面广告中，广告人为顺应受众的心理所做出的努力。
The thesis is an investigation on what the advertiser has done to adapt to the audience's mental world in making printed advertisements.
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