分析了并行工程的特征和组织需求，提出了面向并行工程的产品设计组织模型。
The paper analyzes the characteristics and organizing requirement of concurrent engineering, and advances an organizing model for concurrent product design.
我们的商业正处在这场和“简约”之间热情似火的爱意当中阵痛：一路从产品设计到组织设计都是这样。
Business is in the throes of a passionate love affair with simplicity - all the way up from product design to organisational design.
当然，产品设计作为核心竞争力仍然重要，比如产品细分就可以成为竞争优势，但企业必须审视组织两方面的优势才行。
While core competence remains vital - differentiation offers a competitive advantage - firms must examine their organizational ambidexterity.
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