产品/生产导向型组织 product-oriented organization
生产观念认为，消费者喜欢那些可以随处得到的、价格低廉的产品。生产导向型组织的管理当局总是致力于获得高生产率和广泛的分销覆盖面。
Production concept: consumers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency.
生产型组织的FO-CUS是内部导向的，并定义本身而不是在需要或想要的产品或行业，它迎合。
The production-oriented organisation's focus is inner-directed, and defines itself in terms of product or industry not in terms of the needs or wants that it cater.
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