关键是如何以一个消费者从未见过的独特和令人印象深刻的方式来呈现产品故事。

The key is how to present the product story in an unique and impressive way that's never-before-seen by the consumers.

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作家乔纳·莱勒建议，若想要了解一个有关创造力的动人故事，可以了解一下一款名为 Swiffer 的清洁产品以及它是如何产生的。

For a fascinating tale about creativity, look at a cleaning product called the Swiffer and how it came about, urges writer Jonah Lehrer.

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经过几轮规划扑克活动之后，团队同意分配20个故事点数。 此时产品负责人站了起来，怒道：“什么？！”

After a couple of rounds of planning poker the team agrees on 20 story points whereby the product owner stands up in rage "whaaaat?!".

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The product is the story we're telling the world.

产品就是我们告诉世界的故事。

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