产品战略(Product strategy)产品战略是企业对其所生产与经营的产品进行的全局性谋划。它与市场战略密切相关,也是企业经营战略的重要基础。企业要依靠物美价廉、适销对路、具有竞争实力的产品,去赢得顾客,占领与开拓市场,获取经济效益。产品战略是否正确,直接关系企业的胜败兴衰和生死存亡。
一个产品设计团队的结构通常是这样的: 一名设计师,负责交互、视觉,产品战略(product strategy),甚至一点前端 一名用户研究员。
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产品战略类型 Miles & Snow Type
产品战略为 For product strategy ; Product strategy ; Product strategy for the
战略产品 strategic products ; strategic goods
产品战略规划 Product Strategy Plan ; PSP
基于平台的新产品战略 Platform-based new product strategy ; based new product strategy
产品战略委员会 Produkt Stratgie Kommision
产品战略与规划 IBM BLM
新产品开发收购战略 acquisition new-product development strategy ; product development strategy ; new-product development strategy
Product strategy, which is in the face of intense business change and the challenges of the new environment, is to achieve long-term survival and continued development of the overall plan.
产品战略是企业面对激烈变化、严峻挑战的新环境,为求得长期生存和不断发展而进行的总体谋划。
参考来源 - 优柏公司产品战略研究(研究生论文)However, to keep up the sharp edge company must have todeliver competitive products with no break, hence company must constitute theproduct strategy and the product development strategy which themselves are alreadyfull of competitiveness.
而企业要想保持竞争优势,就必须持之以恒地向市场输送富有竞争力的产品,就必须构建具有竞争优势的产品战略和产品开发流程。
参考来源 - 产品战略及产品开发流程研究The present thesis is based on the background of YOUBAI company with strategic management theory and products strategic management theory, and analysis the problem about the company's products strategy of YOUBAI through the combination of qualitative and quantitative methods.
本论文在对战略管理理论、产品战略管理理论进行分析的基础上,以优柏公司为背景,采用宏观与微观、定性与定量相结合的实证分析方法,对优柏公司的产品战略进行研究,力求为优柏公司的经营决策提供科学的依据。
参考来源 - 优柏公司产品战略研究(研究生论文)·2,447,543篇论文数据,部分数据来源于NoteExpress
答:cloudscape技术是IBM更大型数据产品战略的一个扩展。
A: Cloudscape technology is an extension of IBM's larger data product strategy.
产品战略和市场方面来自于Gary Cernosek的市场管理材料。
Product strategy and marketing directions were derived from market management materials developed by Gary Cernosek.
这个层面的认知只能通过花时间来学习产品战略方向、预期用途、目标用户和使用期限。
This level of understanding will only come from spending the time to learn the strategic direction of the product, its intended use, target audience and shelf life.
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