产品开发战略,是指考虑在现有市场上通过改良现有产品或开发新产品来扩大销售量的战略。例如,原来只生产化妆品,现在增加生产洗涤用品。产品开发战略是建立在市场观念和社会观念的基础上,企业向现有市场提供新产品,以满足顾客需要,增加销售的一种战略。
... strategy ),将现有的产品推向新的市场(如进行区域的转移或消费群体的转移);产品开发战略(product development strategy),在原有的业务领域内通过开发新的产品来满足顾客的潜在需要;多样化战略(diversification strategy),为满足新的市场的需要而...
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进取型新产品开发战略 proactive new-product development strategy ; product development strategy
新产品开发战略 new product development strategy
新产品开发收购战略 acquisition new-product development strategy ; product development strategy ; new-product development strategy
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成功地将日照旅游产品开发战略与营销策略进行切实有效地整合。
Rizhao will be successful in tourism product development and strategic marketing strategies for effective integration.
目前对快译通产品适用的营销战略是目标聚集、市场挑战者和产品开发战略。
The marketing strategies suitable to Kuaiyitong are goal gathering, marketing challenger and product developing strategies.
二是本论文的研究方法为其它类似企业的新产品开发战略的建立与实施提供了一定的参考价值。
Secondly, the research method applied in this paper could be used by similar enterprises for reference while making their own new products development strategy.
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