在反托拉斯案中，市场的合适定义，包括“产品市场”(也就是，无论该产品是否有合理的替代品)和地理市场。

In antitrust cases, the appropriate definition of a market includes both the "product market" (i.e., whether the product has reasonable substitutes) and the geographic market.

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几乎在一年以前，苹果便凭借iPad重新定义了平板电脑市场，而且他们很快便会推出iPad的第二代产品。

Apple defined the tablet market almost a year ago with the iPad and is about to release its next-generation model.

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先驱者，先驱者可以定义产品，制定标准，最有益的是，获取市场份额和产品认知度。

First movers. First movers can define the product offer, set standards and, most valuably, gain market share and brand awareness.

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