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网络释义专业释义

  product involvement

Dichter(1966)提出了参与正面口碑的四个动机:产品卷入product involvement)、自我提升(selfenhancement)、其它卷入(otherinvolvement)及信息 卷入(messageinvolvement)。

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  • product involvement - 引用次数:5

    参考来源 - 卷入对名人广告信息加工效果的影响

·2,447,543篇论文数据,部分数据来源于NoteExpress

双语例句

  • 研究发现,在产品卷入个人因素卷入程度条件下,对广告信息记忆效果更好

    Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.

    youdao

  • 很多消费者也许没有听说过“绿色清洗这个概念,但是他们却早已不知不觉卷入其中——各种广告片面强调某种产品环保效益

    Many consumers may not have heard the term greenwashing, but they've surely experienced itmisleading marketing about the environmental benefits of a product.

    youdao

  • 经过了一段时间迅速扩张,光伏模块制造商们如今卷入了大量的产能过剩的困局,以及为之伴随而来的价格下跌产品滞销

    After a period of rapid expansion, panel manufacturers today are reeling from a pronounced supply surplus, falling prices and stagnating sales.

    youdao

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