研究发现,在产品卷入度和个人因素卷入程度都高的条件下,对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
很多消费者也许都没有听说过“绿色清洗”这个概念,但是他们却早已不知不觉地卷入其中——各种广告片面强调某种产品的环保效益。
Many consumers may not have heard the term greenwashing, but they've surely experienced it — misleading marketing about the environmental benefits of a product.
经过了一段时间的迅速扩张,光伏模块制造商们如今都卷入了大量的产能过剩的困局,以及为之伴随而来的价格下跌和产品滞销。
After a period of rapid expansion, panel manufacturers today are reeling from a pronounced supply surplus, falling prices and stagnating sales.
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