产品互补性指两种不同商品能互相捆绑、补充共同满足一种愿望或需求的关系。
品牌权益；产品互补性；知觉契合度；延伸评价；共品牌。
Brand Equity; Product Complementarity; Perceived Fit; Extension Evaluation; Cobranding.
例如，强生创建了 BabyCenter，一家推广互补性乃至竞争性产品的独立媒体公司。
Johnson Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products.
本文从产品知识基础的复杂性出发，根据其与组织知识领域的关系以及组织间知识的互补性划分出组织间知识互动方式。
Based on the complexity of knowledge base of products, this paper makes typology for inter-organizational knowledge interactions, which helps to discuss the IORs from the knowledge-based view.
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