而对于电信信息产品来说，随着与用户交互程度的逐渐提高，其共享性、个性化等特性更加给运营商的定价带来了困惑。
Furthermore, for the telecom information goods that have the features of interaction, communion, sharing and individuation, telecom operators are confused in their pricing practice.
制造商要想赢得顾客订单，不仅要以合适的成本提供高质量的产品，还要在一定程度上实现产品的个性化，同时要快速响应顾客需求。
A manufacturer should not only provide the product at a proper low cost and high quality, but also provide the customer a customized product, meanwhile, the respond time should be short.
大规模客户定制生产中，面向订单设计(eto)方式从最大程度上满足了客户个性化的产品需求，因此它对企业的产品设计管理能力要求很高。
The manufacturing mode of Engineer-to-Order meets greatly the individual need of customers in mass customization, so it has much requirement on the ability of PDM.
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