第三章房地产业竞争分析，采用波特五力模型理论对我国房地产业竞争环境作了分析，同时阐述了万科企业房地产业同行的产品战略。
Chapter III, is the analysis of real estate industrial competition, adopt Porter's five forces model theory to analyze the competitive environment of real estate industry in our country.
产业和竞争对手以事实，过去和现在的数据作为基础分析得出了好的应对措施和防御性假设方案。
Base each of these models on facts, past and present performance data, industry and competitor analyses and a series of well-thought-out, defendable assumptions.
“竞争策略：产业及竞争对手分析方法”自由出版社，纽约，1980年，第二版；自由出版社，纽约和伦敦，1998年。
"Competitive Strategy: Techniques for Analysing Industries and Competitors", Free Press, New York, 1980; 2nd edn, Free Press, New York and London, 1998.
应用推荐