过去有关行销通路竞争研究大多忽视交易成本的存在，本研究考虑交易成本对行销通路竞争之影响。

Over the past the research of marketing channel neglect the transaction cost can be ignored, in this paper, we consider the transaction cost in channel competition to analyzing the channel structure.

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交易成本与混合统治对复式通路订价之影响， -竞。

The Impact of Transaction Cost and Hybrid Governance on Dual-Channel Pricing The Discussion for Cannibalization.

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