Carlson公司,一个巨型营销和旅游集团,在交叉营销上做得更成功。
Carlson Companies, a huge marketing and travel group, is more successful at cross-selling.
《交叉营销的成功:灵通人士对专业账户开发的指导》,亚当斯媒体公司,2002。
Harding, F., "Cross-selling Success: a Rainmaker's Guide to Professional Account Development", Adams Media Corporation, 2002.
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