交互式合作营销是一种独创的崭新营销模式,其英文表述为∶Interactive Cooperation Marketing,简称∶ICM。交互营销是指雇员在与服务客户时的技能。交互营销是服务业三种营销类型的一种,其他两种分别为内部营销和外部营销。
所有企业都有他们特有的营销策略,每个销售组织都建立他们自己的特有的与客户交互的解决方案。
All enterprises are unique in their go-to-market strategies, and each selling organization creates its own unique approaches in interacting with customers.
精明的市场人员利用社会媒体与客户建立联系、进行交互并进行有效的营销。
Smart hoteliers will leverage and utilize social channels to connect, engage, and market effectively.
对话式营销模式涉及到使用 Web 2.0 概念和技术以高度个性化的方式与消费者进行交互。
The marketing-as-a-conversation pattern involves using Web 2.0 concepts and technologies to interact with consumers in a highly individualised way.
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